Love + Daydreams is a new production company with an expertise in pop-culture, family, celebrity, kids and true crime content. Our mission is to empower creators while shining a light on the brilliance of life — Fun, funny, intelligent content that spans an array of genres and formats.

Founded by Julie Kellman Reading (Liquid Theory, Disney + MTV), L+D combines female-powered savvy, journalistic integrity and creative know-how into a daring mix of fresh, practical and forward-thinking content. Our visionary team is dedicated to a world where anything is possible, and the future is brighter than anyone could imagine.

Julie has more than 20 years of development and producing experience, including scripted, unscripted, alternative, animated and digital series. She co-founded her original production banner Liquid Theory, Inc in 2004 — where Julie sold original scripted and non-scripted series concepts to Cartoon Network, the Disney Channel, E!, HGTV, MTV, Nickelodeon, SyFy Network, and TruTV, all of which she served as an executive producer and production company. Liquid Theory also packaged over 30 event shows, a slew of promos and brand content projects, and produced more than 15 launch specials for MTV Networks.

Julie also served as a key creative executive consultant on a straight-to-series dance competition format “Disney Fam Jam” at the Disney Channel, delivered the highest-rated pilot in the channel’s history, and co-EPed “Alien News Desk” on a team that included Lorne Michaels and her friends at Titmouse Animation.

Love + Daydreams was conceived from a long-time dream of building a tech-driven content collective and a one-stop shop for innovation, inspiration, and fresh, compelling, next-generation content — L+D takes an inclusive approach led by women, crafted by experts, and seen through our unique stylized sense.

Also, some days we have good hair days. Not to brag or anything.

Love + Daydreams - Never stop dreaming.